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2D GAME DESIGNER · ANIMATOR · ILLUSTRATOR​
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Profile
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2D game designer and animator with over 20 years' experience, specialising in online slot games for operators including Ladbrokes, William Hill and Paddy Power. Takes games from brief to release: concepts, characters, symbols, backgrounds, UI and Spine / After Effects animation. Previously Lead Illustrator on Warner Bros' Scooby Doo educational game, with advertising clients including Honda, Sony, Vodafone and Chanel. Co-founder of Pilot X, a 2D mobile games studio. Available for remote, hybrid or contract work.

 

Skills

 

Animation & art: Spine · After Effects · Adobe Animate (Advanced, Certified) · Photoshop · Illustrator · Premiere · Blender

 

Game design: Character design · Storyboarding · GDD & UX design · Figma · Unity

 

AI tools: Midjourney · Magnific · D-Zine · ChatGPT · Claude · Grok

 

Also: Cartoonist and caricaturist

 

Key experience
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Senior Game Designer, Aris TX — 2024–present (rolling contract)

Created game concepts, themes and storyboards, and pitched visual directions to producers

Designed and illustrated symbols, characters, backgrounds and UI

Animated characters, symbols, big-win celebrations, bonus intros and transitions in Spine and After Effects

Created VFX (particles, glows, win effects) and optimised assets for mobile and web

Worked closely with developers to implement animations in-game

Released titles include Stuffed with Wins and Tweet Dreams

Wrote game design documents (GDDs) for Clukomatic 1000 and Moo-niversal Mayhem

 

Senior Game Designer, Games Global — 2022

Designed and animated online slot games: concepts, symbols, characters, backgrounds, UI and win animations

Worked with producers through to release

Titles include Lemur Loot and Agent Blitz 

 

Senior Game Designer / Illustrator, TopJack Games, mkodo, Epigeum — 2012–2015

Design and UX work on commercial casino slot games for operators including Ladbrokes, William Hill and Paddy Power

Released titles include Money Mouse, Pink Panda, Klondike Billy

Acted as sole designer, working on concept and designing all artwork and animation

Illustrated award-winning e-learning comic strips for Epigeum (Imperial College London / Oxford University Press)

 

Senior Motion Graphics Designer, The Libertine — 2010–2012

Digital advertising for giant-format screens at Victoria and Liverpool Street stations

Campaigns for Comet, Butlins, New Look and Wickes

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Lead Illustrator, Scooby Doo, Warner Bros. — 2007–2008

Lead designer on a multi-platform educational game

Created all background elements and the interface, true to the original series' style

 

Flash & Game Designer — 2003–2010

Flash games and animation for the BBC, Sky TV, Vodafone, Nokia, Sony, Universal Records and others

Independent projects

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Co-founder & 2D Game Designer / Animator, Pilot X — 2016–present

Co-founded an independent studio making 2D side-scrolling mobile games for iOS and Android in Unity

Designed characters, environments, UI and animation

Two titles released: Hangry Fish, Bee Smart; third title in development

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Freelance Cartoonist & Caricaturist — 2001–present

Editorial and advertising illustration, package design and live caricature for clients including Disney, Chanel, HSBC, ITV, Honda and Visa International

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Earlier career

Editorial cartoonist and games (The Telegraph) · Children's games and puzzle designer (Daily Mirror, Take a Break, Take a Puzzle) · Comic book artist (Zit Comic) · Props designer for the BBC's Dennis the Menace (Collingwood O'Hare)

All artworks © Will Kevans
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